Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

Counsel at Red Lobster, Atlassian and two other companies say it’s hard to register descriptive terms, but that it can be worth the slog in some cases Conventional wisdom suggests that descriptive ...

There is a fundamental difference between emotional language and descriptive language. Emotional language tends to be very dramatic, strong, intense, and passionate. Descriptive language is rational, ...

Learn how to use descriptive language to build the tone of your story with well-chosen adjectives and metaphors. Watch the full BBC Maestro course here. It's expected the US central bank will cut the ...