We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

All retirees should seek to protect at least some of their funds from themselves. This article describes why and how I am coping with this issue. An easy step is to designate a Trusted Contract with ...

“Unforgettable days always start in normal ways.” That’s what I told Olivia, the founder and CEO of a sustainable beauty startup, during our first meeting. We were cozily seated in her company’s light ...

Helping choose your company’s strategy is one of the key roles any business leader plays. But if our behaviors don’t match up with that strategy, we’re sure to send confusing mixed messages to the ...

Have you communicated a vision for your business or organization? Do you play a role in making sure that your vision becomes a success? Are you able to manage the changes you’re bound to encounter? If ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...