Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

ThinkAnalytics, the specialist in AI-powered data analytics for TV and streaming, has announced the appointment of James ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

ThinkAnalytics, a global provider of AI-powered data analytics for TV and streaming, today named James Shears senior vice president of advertising. He will lead the global strategy and commercial ...

As Google begins to phase out third-party cookies, marketers have been making increased attempts to gather and leverage their own data in preparation. Media networks of all stripes have made bold ...

Markus Juhr-De Benedetti is driving Blue Yonder’s rapid, scalable international growth. He’s an experienced expert in the internationalization of software companies, specializing in key customer ...

Marketing analytics services are provided through businesses that help other companies collect, analyze, and make sense of data about their marketing campaigns. These companies offer a wide range of ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Web analytics tools, too, are in something of a crisis-moment. When a measurement vendor is collecting vast amounts of Web data for thousands of clients, providing deep access to that data isn’t easy.

In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything ...